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The market is crowded with so many agents vying for a slice of the business! When you look at the luxury market, as I’m sure you’re well aware, it can get even more competitive. So how do you master the market without becoming overwhelmed or lost in the shuffle? As the leading real estate coach with nearly 30 years of experience, I talk to agents all the time who want to know how they can stand out amongst the competition. While most people want a complicated answer with a multistep formula, the reality is actually simpler than you might think. If you’ve been to one of my training events, you’ve heard me talk about creating value for your customers. This is truly the key, because when you create value, you build trust. This trust will set you apart from the competition and help you build lasting client relationships, earn referrals, and keep you at the top of the luxury market game. Continue Reading
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