Marketing Specialist

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The UHealth system at the University of Miami has an exciting opportunity for a Marketing Specialist.

SUMMARY

The Marketing Specialist develops and maintains all marketing and communication programs and projects designed to effectively promote the programs and services of the department. The incumbent for this position delegates and supervises the work performed by student staff, vendors, and contractors, as well as assesses the results of all marketing efforts. An employee in this position serves as “editor in chief” for all internal and external communications and oversees the development and production of all external publications and collateral materials.

CORE FUNCTIONS

Writes or edits, direct the design of, publishes, and distributes marketing and communication materials.

Maintains familiarity with all departmental programs and services and updates all communication resources accordingly.

Serves as editor for all departmental newsletters and assumes responsibility for promoting, updating, and responding to all social media.

Develops the content of the department’s website and monitors information to assure the web site is accurate.

Develops advertising messages and promotional campaigns for the organization.

Creates tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department.

Coordinates and assists with special events and community outreach projects designed to increase awareness and utilization of services.

Oversees the maintenance of essential resources and background files including subject and source files, photo files, and related information.

Adheres to University and unit-level policies and procedures and safeguards University assets.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS

Education:

Bachelor’s Degree in business, marketing or communications.

Experience:

Two years of marketing experience, preferably in the health sector.

DEPARTMENT ADDENDUM

Department Specific Functions

The Marketing Specialist supports with the execution of Sylvester Comprehensive Cancer Center’s marketing strategies by coordinating the production of marketing collateral and videos, executing digital marketing activities and supporting with measurement efforts. We are looking for a creative and detailed-oriented candidate that is proactive and works well in a team environment.

Coordinates production of marketing materials

Develops copy for collateral material, including flyers, brochures, event invitations, among others.

Coordinates design with internal and external designers.

Keeps internal tracker up to date.

Coordinates multimedia needs

Staffs video productions and photoshoots on campus.

Coordinates production with video and photography vendors.

Gathers wardrobe and other props for video productions and photoshoots.

Keeps internal stakeholder contact list up to date.

Keeps Sylvester’s video gallery up to date and organized.

Executes digital marketing activities

Updates distribution lists.

Uploads and distributes email blasts.

Supports with measurement efforts

Develops integrated reports for MarComm team.

Keeps MarComm master calendar up to date.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time
Employee Type:

Staff
Pay Grade:

c104

$50,037/annually (est.)