Description
$127,087/annually (est.)
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary
The Group Creative Director is responsible for managing the creative team in strategic campaign development and leveraging creative expertise to win new Effectv business and grow accounts. This role works closely with senior creative leadership, sales leadership, and partner departments to strategize business growth and opportunities. Responsible for the development of the agency creative team and managing all activities within the department. Demonstrates a high-level of business acumen, sound judgment, emotional intelligence and leadership skills.
Job Description
Job Description
Core Responsibilities
Responsible for representing Mnemonic to Effectv’s largest accounts, agencies and business partners.
Advises and upskills team members in all phases of creative process: Client discovery, creative strategy, budgeting and execution.
Leads the creative team in developing innovative and award-winning multi-platform campaigns.
Provides motivation, coaching, direction, and steady leadership in a fast-paced environment.
Execution of strategies and financial goals established by senior leadership.
Maintains a positive attitude with professional communication.
Accountable for managing and compliance of all legal requirements and contracts.
Takes initiative to develop and present ideas to leadership that help grow Effectv business.
Proactively build collaborative partnerships across organization.
Represent Mnemonic as a thought leader in the marketplace to help drive new business opportunities for Effectv.
Participate in the recruitment and hiring of internal staff.
Ensures consistent and proper team use of internal CRM and project management tools.
Leverage Mnemonic capabilities to actively pursue and expand agency partnerships.
Intellectually anticipates potential issues and actively resolves problems that may arise.
Supports on-going corporate image development by establishing and maintaining Mnemonic and Effectv brand standards.
Stays abreast of creative trends and implements with team as appropriate.
Other duties and responsibilities as assigned.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Qualifications for Group Creative Director:
Award-winning conceptual skills, plus a command of the digital space
BA Minimum
7+ years of creative advertising experience.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.