Description
$63,256/annually (est.)
Develops, coordinates and executes results-based marketing programs, strategies and campaigns for the Illinois Farm Bureau (IFB) and affiliated companies. Handles a high volume of marketing projects in a fast-paced, creative environment. Communicates the IFB brand and value proposition. Responsible for deciding best channel(s) for marketing (e.g., advertising, web, search, social media, email, direct mail, events).
This position offers a hybrid work schedule and is based out of our corporate offices in Bloomington, IL.
How does a Digital Marketing Specialist make an impact?
Plans and develops results-based digital marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets. Helps clients plan, develop, and implement digital marketing strategies and campaigns for products, services, programs and events.
Acts as project manager for digital development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals.
Writes, proofreads and edits copy for various marketing materials.
Assists in developing digital strategies for using social media in digital platforms and marketing campaigns. Develops design and copy for assigned social networks.
Monitors digital results via business plan assessment and implements changes to plans to drive desired results.
Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities.
Builds positive relationships with staff, clients and media representatives.
Facilitates multiple regional ad groups. Provides marketing ideas, gathers media proposals, and coordinates budgets.
Analyzes media needs, negotiates with media outlets, and places media buys on traditional and digital platforms.
Works special events such as conferences, fairs, farm shows and others.
Exercises professional leadership by keeping abreast of current trends, developments, technology, and opportunities within field of responsibility.
Qualifications
Do you have what we're looking for?
Strong understanding of marketing strategies and results-based marketing campaigns.
Excellent verbal, written and interpersonal communication skills, including customer service and editing skills for various audiences and platforms (print/broadcast/online).
Computer proficiency with a working knowledge of Microsoft Office, as well as digital and social media tools, software and technologies.
Good project management skills, including the ability to manage multiple projects simultaneously, organize efficiently, establish priorities and attend to details.
Ability to manage projects, organize efficiently, establish priorities and attend to details.
Ability to adapt quickly to new instructions, situations, methods, and procedures.
Extensive computer work.
Periodic travel throughout the year.
Will work in some outside settings such as fairs and festivals. Assignments may include working in typical Illinois temperature extremes and/or working around farm animals inside confinement buildings and outside.
Regular lifting and/or moving equipment and displays weighing up to 50 pounds.
Ability to work flexible hours as needed.
Typically requires 4 years of relevant experience or a combination of related experience, education and training.
This position is part of a job family. Placement will be determined by skills and qualifications of the candidate.
Why work with us?
We are an affiliate organization of the Illinois Farm Bureau and serve the financial needs of members and employees of the Illinois Farm Bureau and its affiliates. Illinois Farm Bureau planted roots in 1916 and is one of the largest Farm Bureau organizations in the United States. Illinois Farm Bureau is a voice for Illinois farmers, farm families, and anyone involved in food and agriculture. That covers a lot of ground. Illinois Farm Bureau represents members in Springfield, IL and Washington D.C. When you become a part of Illinois Farm Bureau, you become part of something that touches the lives of people every day. You truly make a difference.
You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match, parental leave, paid time off, paid company holidays and time off to volunteer. Please click here to learn more about Illinois Farm Bureau and the many benefits we offer our employees.
Illinois Farm Bureau is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.
Come join our team at Illinois Farm Bureau today!
Illinois Farm Bureau does not generally sponsor individuals for employment-based visas for this