The four most important parts of a successful classified ad are:
- The Heading (Title)
- The Body (Description)
- The Presentation (Pics/Images)
- The Call to Action (Generating Clicks)
The Heading (Title)
The heading’s purpose is to highlight and sell the ad/listing. You want the person reading your classified ad listing to click and view your product or service and to make a purchase offer or retain your services.
Quick Tips For Creating Great Titles
- Start with an action word
- Create attention & Inquiry
- Strike Dialogue
- Request reader’s opinion
The Body (Description)
This is the part that you explain what your stuff is all about, describe why visitors viewing your classified ad should click and continue. The point is to get them to click wants they read the body, explain why your stuff is better then the next guy. Point out all the features and details of your goods or services.
The Presentation (Pics/Images)
The presentation is the entire look and feel of your ad, this part includes the text and images. You definitely want to include quality photos and images to help enhance the look of your featuredstuff classifieds listing.
The Call to Action (Generating Clicks)
Now this is the part we call the CLOSER, you have to seal the deal and direct all interested visitors on the website to click, click, click. Strong call to action or words that generate clicks are: Visit Now, Click Now, Get it Now, Buy Now and Call Now. The objective is to get people to want your stuff. Now that you have constructed a great classified ad. you have to proofread and check spelling and punctuation.